Category

Campaign

Mississauga Takes Bold Action To Combat Racism, Discrimination And Hate With The “One Mississauga Campaign”

By Campaign

In a bold step toward building a more inclusive and unified city, the City of Mississauga is proud to launch the One Mississauga campaign.

This public education initiative challenges residents to stop, look and think about different forms of racism, discrimination and hatred experienced by members of our community using bold messaging. It was developed and designed in partnership with the City’s Combating Racism Discrimination Hatred Advisory Committee (CRDHAC), who noted the City must go beyond tolerance with this initiative and strive for unity – as we are ‘One Mississauga.’

Featuring bold illustrative designs that highlight common comments and behaviours, big and small that can unintentionally hurt others, One Mississauga calls on people to recognize and challenge racism, discrimination and hate in all forms. Following this first phase, the City will work to engage community groups and organizations to create community-specific campaigns to address specific lived experiences.

Hate motivated incidents and hate crimes are on the rise in Mississauga and Peel Region. The City of Mississauga plays an important role in bringing the community together and working with partners like Peel Regional Police, the Countering Hate Committee and others to combat racism, discrimination and hatred in all its forms. The rise in hate-motivated crime reinforces the importance of the City’s zero-tolerance position on racism, discrimination, and hatred in Mississauga.

For more information about One Mississauga Campaign and to learn how to get involved, visit OneMississauga.ca.

Quotes

“Mississauga is a city that thrives on its diversity, and the One Mississauga campaign is a testament to our commitment to fostering a community where everyone feels they belong. We cannot ignore the growing presence of hate in our communities and so we’re taking a firm stand. Racism, discrimination, and hate have no place here. Together, we can continue building upon a city that is rooted in respect, understanding and where all residents feel safe and valued.” – Carolyn Parrish, Mayor, City of Mississauga.

Download the campaign creative:

A pink poster that says "You don't sound Chinese." "Sorry, I don't speak stereotypes."An orange poster that says "I'm not racist but..." "Enough said."A yellow poster that says "Speak Canadian, I don't get you." "Sorry, English is my fourth language."Green poster that says "Go back to where you came from!" "You mean Port Credit?"A blue poster that says "You people are taking our jobs!" "What? Qualified candidates?"A lavender poster that says "That's so gay." "I know, right? So great."

April 15, 2025
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Mississauga Matters: City outlines its priorities and recommendations ahead of the 2025 federal election

By Campaign, Planning & Development

The Mississauga Matters campaign focuses on getting housing built and keeping Mississauga affordable for all.

A federal election has been called with election day scheduled for Monday, April 28, 2025. With less than a month until voters getting ready to head to the polls, the City of Mississauga has launched its renewed advocacy campaign – Mississauga Matters.

About Mississauga Matters

The City’s Mississauga Matters campaign ensures that all federal candidates and major political parties recognize the significant role Mississauga plays as Canada’s seventh-largest city. The campaign focuses on three primary pillars: getting housing built, keeping Mississauga affordable for all and managing the effects of American tariffs on Mississauga’s economy.

The priorities outlined within the campaign aim to strengthen the city and ensure stable funding for ongoing challenges like getting housing built quickly, a new municipal growth framework for cities, building new transit infrastructure and investing in integrated disaster mitigation.

While the City and the federal government have tackled several important issues together, Mississauga is dedicated to advocating for the needs of its residents. The 2025 Mississauga Matters campaign focuses on the following priorities:

Getting housing built: Leveraging housing-enabling infrastructure

  • Transit expansion – all-day, two-way GO service for the Milton GO Rail Corridor, which is projected to serve up to 94,000 passengers by 2041.
  • Investing in sustainable public transit – building a new transit facility that will enable the expansion of public transit in Mississauga.
  • Investing in integrated disaster mitigation to enhance flood mitigation efforts and expand critical housing-enabling infrastructure.

Keeping Mississauga affordable for all

  • Addressing the housing crisis demands with feedback from our partnership with more than 30 experts from Ontario’s leading private and not-for-profit housing developers, who have developed actionable solutions. In July 2024, Mississauga launched the Mayor’s Housing Task Force with private and non-profit representatives to address housing supply challenges, building on the 2023 Housing Action Plan with strategic recommendations in development charges, building standards, zoning and affordable housing funding.
  • Getting housing built quickly by addressing the housing supply and affordability crisis in Mississauga.
  • Addressing Mississauga’s food insecurity crisis as an emergency in Ontario and across Canada.
  • A new municipal growth framework for municipalities across Canada that ensures municipalities can access long-term, predictable funding.

American trade tariffs and effects on Mississauga’s economy

  • Mississauga is urging the federal government to work collaboratively with municipalities and provinces to mitigate the economic fallout of tariffs.
  • Mississauga leaders are calling for all levels of government to work together to support Canadian businesses and ensure economic stability during this period of uncertainty.

Mississauga Matters will run throughout the duration of the federal election as a way for residents to engage with the priorities that affect their lives ahead of voting day.

The City is encouraging residents to join the conversation on social media and reach out to local candidates using the #MississaugaMatters hashtag.

For more information on Mississauga’s federal election priorities, please visit mississauga.ca/matters.

March 25, 2025
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Family and Intimate Partner Violence (FIPV) 2024 Awareness Campaign Launch

By Announcement, Campaign

Today is the International Day for the Elimination of Violence Against Women and the start of the 16 Days of Activism against Gender-Based Violence. To commemorate this day, the Community Safety and Well-being Plan’s Family Violence Action Table is launching the 2024 ‘Break The Silence’ awareness campaign aimed at survivors of family and intimate partner violence (FIPV), bystanders and the general public.

Family and intimate partner violence

It happens mostly to women, and it threatens their basic right to live free of violence.

Intimate partner violence is any pattern of behaviour that’s used to gain or maintain power and control over an intimate partner. It includes all physical, sexual, emotional, economic, and psychological actions or threats of actions that influence another person.

Intimate partner violence is an epidemic in Peel

It’s a widespread and growing public health concern and instances of violence are also more severe. Violence and abuse can lead to poor physical and mental health, serious injuries and even homicide. On June 22, 2023 Peel Region Council declared intimate partner violence epidemic in Peel

In 2023, Peel police responded to just over 16,000 incidents of family and intimate partner violence. That’s 44 disputes every day or almost 2 every hour. That’s just what gets reported as most incidents are not reported.

Break the silence

Let’s continue the conversation about family and intimate partner violence and work together to stop violence and abuse in all forms.

Help is available

If it’s an emergency call 911 immediately.

November 25, 2024
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